Azimuth Adventure Travel Ltd (Tour operator / Travel Agency in Indonesia)
Tour-Operator based in Indonesia, specialised in volcano and trekking tour
Founding member of the "Adventure Travel Network"
Member of ASITA (Association of Indonesian travel agencies)
Tour-Operator based in Indonesia, specialised in volcano and trekking tour
Founding member of the "Adventure Travel Network"
Member of ASITA (Association of Indonesian travel agencies)
Sustainable Tourism
Like sustainable development, the goal of sustainable tourism is a to perpetuate an activity (tourism in this case), while minimizing to the maximum its negative impacts on destinations and populations visited.
It is clear that in a world where everything is always “green”, " organic”, " ethic”, " lonely" or "fair”, sustainable tourism has become a concept increasingly fashion.
This notion increasingly hackneyed is used everywhere and every time, and unfortunately, more often than we could think, for marketing purposes only…
In Indonesia as elsewhere, there are many agencies claiming to make "ecotourism", or "green tourism". In fact, almost nothing change on the field, and trips offered or ways of working are no different from other agencies who are not claiming it.
Far from these marketing concerns, and aware of the problem, Azimuth Adventure Travel has decided to act at its own scale. Without any label or other recognition, we simply want to set up concrete actions through our tourism activity.
Aware that our activity is based on the natural beauty of Indonesia and the amazing culture of its people, it seems important to act to preserve them.
We have therefore implemented several projects aimed at making our business more responsible and more committed.
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Like other parts of the world, Indonesia is unfortunately crumbling under plastic and other kind of waste.
Some trekking trails and base camps, are literally full of rubbish, a real shame in a place where nature would be the most impressive part ... It was therefore, imperative to act.
We then started a substantive work to find practical and concrete solutions to keep remote areas like volcanoes, completely clean.
Initially, we started working with two emblematic National Parks: Semeru and Rinjani.
Both treks are among the best known, most beautiful, and unfortunately, among the most polluted in Indonesia…
In partnership with these two National Parks, we are currently working to find solutions easily achievable, viable and economically attractive to preserve these extraordinary places.
Find budgets, act for an awareness of local people and visitors, managing the practical problems of treating such waste in a mountain environment ... are some spots on which we operate.
Cleaning actions have already been implemented and are the beginnings of a new policy of waste management for the National Parks. Ultimately, the goal is to work in partnership with all the major parks of Indonesia.
More than just isolated actions, we prefer a real substantive work.
The results will therefore probably not felt in some time: no matter, as long as they are ... sustainable.
In Indonesia, the concept of sustainable development is particularly nascent. More than struggle against the excesses and issues of tourism, our work is therefore a general awareness of local people, their governments, and of course, visitors. All this by using one of the most formidable and powerful tools for local development: Tourism.
Moreover, this desire to act effectively in sustainable tourism also fall across the board in the entire company
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Our trips are all the result of a long process and reflection, and we take care to provide them as much reasonable and sustainable as possible.
However, we are also aware that this is not enough.
Gradually, we'll rethink all our tours, trekking, and other trips, including in them the basics and principles of a more respectable and sustainable tourism.
We also actively thinking about creating trips more engaged in terms of local development: ensuring that the maximum of the financial flows generated by tourism, benefit directly to people, through one way or another: different tracks are being considered for the moment and we still working on it.
A new range of trips and tours respecting these principles is also in process.
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These few lines are not intended to "improve" the image of Azimuth. They have been written to demonstrate that in sustainable tourism, everything remains to be done. “Sustainable” communication on a large scale and green marketing are at work for years: now remains to see what changes on the ground…
That is why we decided to be engaged in a country that is dear to us, where tourism remains mostly emerging and very promising: Indonesia.
If you want more information about our projects or on their progress, you can contact us at: